Magento is an open source e-commerce solution which has gained immense popularity over the years. It is, in fact, the world's fastest growing e-commerce platform. Magento has made the online shopping platforms and web store development a lot easier. As it has a number of features and functionality, ecommerce shopping cart developed using Magento commerce are quite flexible. Magento allows you to control every facet of your store, from merchandising to promotions and a lot more.
With the help of Magento development, you can develop multiple web stores. It also allows a number of plug-ins to be used to expand the store's capabilities. Magento has a theme based structure which separates templates, layouts & skins, making it easier for developers to create an e-commerce website quickly. In today's technology dominated and highly competitive environment, it is of utmost importance to have a unique and well designed website with superb functionalities. Magento theme design offers a lot of choices to the user to explore and make optimum use of its every feature.
Some of the key features of a Magento ecommerce solution are
-Proper catalog management and browsing
-Detailed reporting and analytics
-Shipping and payment facilities
-Site and order management
-Supports multiple currency
Magento design provides an interactive interface with the following features.
-Website optimiser integration from Google which is used for A/B testing.
-APIs for web services which make integration of 3rd party tools easier.
-Easy coupon rules to develop multiple buddy coupons and campaigns.
-Checkout process with up-sell option.
-UPS & FedEx integration allowing rate quotes at real time.
-Availability of price alert & order feed RSS feeds.
-Site map with auto generate option.
-Integration with 50+ payment gateways.
-Support for downloadable products.
One of the big reasons why Magento has surpasses any other custom e-commerce solution is its user friendliness. It is extremely easy to use. With Apache servers, MySQL, PHP web development, SOAP it becomes a very powerful medium for development of ecommerce solutions. With its abundant features, a website can have a user friendly and feature rich shopping cart to enhance the success rate of the business. Thus if you are looking for a suitable e-commerce solution for you business, Magento is, no doubt, the best bet.