The "Must Do" Things for Experiencing an Excellent Magento Store

in Magento

A PHP based ecommerce solution, Magento is considered as one of the fastest growing solutions for ecommerce stores that is based on Zend Framework. The robustness with which the CMS comes in facilitates the developers to enrich the ecommerce store with practical functionalities and custom modules. Indeed, to develop a Magento store and getting the desired feel and look is a daunting task.

We know that there are various choices available for having our websites, especially ecommerce stores but key remains in getting the one design that proves to be an all-round performer. There have been many brickbats regarding Magento as being an extremely slow ecommerce application, but the kind of choice in features that this platform gives is not found anywhere else.

Keeping in mind these features that benefit businesses greatly, it would be better to focus on processes that would help in optimizing the performance of the Magento web store. By doing so, we will not have to compromise on the quality features that Magento comes in and at the same time can benefit from the speed it has acquired. Magento application for ecommerce can be made fast, lightning fast indeed!

To bring about any kind of a change, you would definitely need to invest. Yes, some funding is required to optimize the performance of the Magento website like investing in more memory, CPU and the likes in order to facilitate better functioning of Magento. In addition to just funding, there is also a lot of investment needed in terms of time as well as knowledge. There are different ways in which Magento installation can be tuned for offering optimal performance. All that one needs to do is identify the various misconfigurations that are the cause for slowdown of the website.

Before actually getting down to tweaking Magento website, you do a bit of homework. These jobs are not Magento specific but are general website optimization practices that will definitely help in better performance:

  • Dedicated server: Get one. Yes, generally many of the hosting companies will gather your site along with numerous others. When you are on a hosting platform that is mutual, the performance of your website will depend greatly on the performance of other website’s traffic.
  • Hosting country: When you are choosing your hosting provider, choose a company that has its own servers in the country as your customers are in. The company need not be the best but the location of your customers and the hosting company matter.
  • Images: Crop all the unnecessary and white spaces that are there in your website. Rasterize your images to the ideal size, the size you want it to display when the visitors see the website. JPG files are not the right option now. Go in for GIF files or PNG files for better performance.
  • Extensions and Modules: You will have to disable all those extensions and modules which you are no longer using.
  • Versions: It is strongly recommended that you update to the latest versions on your server. With each of the updated versions come in better features, more security and superior performance.

Magento optimization should be remembered that speed gains can be arrived at by optimization a number of factors...the front end code, the backend code, server side and others. Ensure that with the help of the right tools, the page load time decreases and there is good speed on the web store too.

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Naresh Parmar has 5 articles online

Jiten is an experienced System Administrator, working with M-Connect Media: A Magento Design Agency from last 5 years. He is regularly writing about Magento Web Optimization on his company blog. If your Magento store performance is poor then please contact him for Magento expert technical support, he will happy to guide you.

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The "Must Do" Things for Experiencing an Excellent Magento Store

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The "Must Do" Things for Experiencing an Excellent Magento Store

This article was published on 2013/08/05